Designing a Colorful Phone Ad

myphone

Advertising is one very important thing to promote a product. Therefore, an advertisement must be made as attractive as possible so the information will be spread more widely. One of the things that can make the ad interesting is good design. And in this Photoshop tutorial we’re going to play with colors to design a cool ad, we will learn how to create a colorful phone ad with simple Photoshop techniques.

Final Image Preview

Take a look at the image we’ll be creating. You can view the final image preview below or a larger version here.

photoshop advertisement tutorial how to create colorful phone ad

Step 1

First create a new document that is 1920 pixels wide by 1200 pixels high at a resolution of 300 pixels per inch. For this project I will use a texture that I like very much. Now, move the texture into your document.

crack texture for background ad design

Step 2

Create a new layer and fill it with #241300, set the layer to Soft Light.

new brown fill layer and set the blending mode to soft light

Step 3

Now add more stuff, I downloaded some great Bittbox Watercolor Brushes 2.

red watercolor brush

Step 4

Next create a new layer again. Then select another brush. I used the 20th Bittbox Brush. Set brush diameter to 800 px and use blue #000cff for the color. After that, rotate the layer as in the image below.

blue watercolor brush

Step 5

Repeat step 4, now use 13th brush with 1000 px for diameter and green #00ff3c for the color.

green watercolor brush

Step 6

Repeat again step 4, now use first brush with 700 px for diameter and yellow #ffde00 for the color.

yellow watercolor brush

Step 7

Now create a new layer on top and make your foreground and background : #FFFFFF and #000000. Now go to Filter > Render > Fibers use 13 for the variance and 4 for the Strength.

photoshop fibers filter

Step 8

Next rotate the layer. After that double click the layer to open the Layer Style box. In the Layer Style’s first screen set the Fill Opacity to 60% and Blend Mode to Darken, then add a Gradient Overlay, use the rainbow colors.

layer style fill opacity blend mode darken and rainbow color gradient overlay

Step 9

Then select Lasso Tool (L) and create a selection like I did. Now we run Select > Modify > Feather and set the Feather Diameter to 100 pixels. After that go to Layer > Layer Mask > Reveal Selection.

using lasso tool to create freehand selection then masking layer with selection area

Step 10

Create a new layer on top, then go to Filter > Render > Clouds. Change the Blend Mode to Vivid Light.

clouds filter and vivid light blend mode

Step 11

For creating this illustration we need an iPhone picture, you can download my full layered psd iPhone. Import the image into Photoshop and place it into your document. After that duplicate this layer and go to Filter > Blur > Motion Blur. Use 43 for the Angle and 155 for Distance. Make sure that the blurry layer is behind the normal layer.

free full layered psd iphone

Step 12

Next double-click the blurry layer to enter the Blending Options menu. In the Layer Style’s first screen set the Fill Opacity to 70% and add a Outer Glow. The images below will give you the exact information you need.

layer blur fill opacity and outer glow style

Step 13

Next we’ll make the reflection. You do this by first duplicating the phone and moving them upside down. Go to Edit > Transform > Flip Vertical and position the reflection under the original. Add a mask to the new layer, then using a black to white gradient (you can just select the default gradient by hitting D on your keyboard to set the colors back to default), create a nice fade.

photoshop tips create reflection

Step 14

Now look for your flower image, or download this flower picture and paste it into the document behind the phone layer. Select the black background of flower using Magic Wand Tool (W) and press delete to extract the flower from the background. Resize the flower and you should have something that looks like the screenshot below.

great flower art

Step 15

Open Illustrator, and using the Pen Tool (P), draw two different curved lines like the ones below.

using illustrator pen tool

Step 16

Using the Blend Tool, click on the edge of the 1st line and then click on the 2nd line. It will create a line between the two lines. With the Blend Tool selected, go to Object > Blend > Blend Options. There, change the Spacing to Specified Steps and put 5 steps.

illustrator blend tool

Step 17

Copy the blend and paste it in to Photoshop as a Smart Object.

photoshop smart object

Step 18

Double click the layer to open the Layer Style box. Add Drop Shadow and Outher Glow to the line layer, then add a Gradient Overlay, use the rainbow colors.

apllying layer style drop shadow outher glow and gradient overlay to the lines

Step 19

Duplicate the line layer and now we have two line layers with the second layer is behind the first layer. Turn the visibility of second layer to make the second layer invisible. Next activate first line layer, hold down Ctrl and click on the iPhone layer to load selection and then go to Layer > Layer Mask > Hide Selection.

photoshop masking and cropping technique

Step 20

We’re close to finished. Now select the second line layer and make it visible. Add layer mask to this layer and clear some lines.

photoshop masking and cropping tips

Step 21

The last step, add some icon sources, in this case some iPhone rounded icons, I’m using this one.

iphone apps icon

The Final Result

photoshop advertisement tutorial how to create colorful phone ad

Download PSD file

2 Comments

  1. Wow…. it’s so cool!!!
    might be called ‘wonderful phone wallpaper’ is more appropriate for this image

  2. Superb innovation and inspiring thoughts !

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